Make the choices visible.
Let people explore products, options, or available appointments before sending a request.
Before the sign goes above the door.
An imagined day with Bashir, who runs a printing shop in Kabul
A new business owner wants to get it right.
A bakery owner notices a sign Bashir made for another shop and asks him to make hers. She sends the name, phone number, and measurements through several messages. Later, she changes one word in the name. Bashir has the new message. The designer is still looking at the old one.
